Market Or Die
Market Or Die, that's the name of wunderkind, Jennifer Fusco's, small but mighty book. Great title and fabulous looking book, isn't it?
Marketing, or "branding," for writers, artists and independent publishers is becoming ever more vital with the lightening rise of the ebook market. Jennifer's timely offering and the follow-ups , How to Use the Power of Your Brand, and Integrated Marketing Plans for Writers (due for publication, January 2012) addresses the importance of selling yourself, as well as how to find your way through the mire of social media and marketing madness out in the big bad world.
As a Brand Manager for the international business giant, General Electric, Jennifer knows a thing or two about the complicated business of marketing. So, be sure to take a look. I suspect you'll find this book and its lovely sister volumes an important part of your plans for marketing world domination.
Jennifer Fusco is the Creative and Brand Manager for the General
Electric Company, North America and the author of the Amazon.com
bestselling series, MARKET OR DIE, marketing books for writers.
A two time winner of the Advertising Excellence Award for 2010,
Jennifer has launched successful national print and digital ad
campaigns. Currently, she is a member of the (ANA) Association of
National Advertisers and believes brand building is a key to